Privacy Policy

SellYourGold.ae (“SellYourGold”, “we”, “our”, or “us”) is operated by Al Fujairah Jewellers LLC, Fujairah, United Arab Emirates.

We respect your privacy and are committed to protecting and handling your personal information securely, responsibly and in accordance with applicable UAE laws.

1. Information We Collect

When you use our website, request a valuation, book an appointment or complete a transaction with us, we may collect information including:

• Your name, mobile number, email address and contact details;
• Emirates ID, passport or other identification information where required;
• Photographs, videos and details of gold, jewellery or precious-metal items submitted for valuation or sale;
• Item descriptions, weights, purity/testing information and transaction details;
• Bank account or payment information required to complete payment;
• Your signatures, including electronic/digital signatures;
• Photographs, videos and other transaction records created during an appointment or transaction; and
• Website, enquiry and communication information reasonably necessary to provide our services.

2. How We Use Your Information

We may use your personal information to:

• Provide valuations and respond to enquiries;
• Arrange and manage appointments;
• Inspect, verify and purchase gold, jewellery and precious-metal items;
• Verify your identity and ownership or authority to sell items;
• Process and maintain records of transactions and payments;
• Prevent and investigate fraud, misrepresentation, theft or other unlawful activity;
• Comply with applicable legal, regulatory, accounting, AML/KYC and law-enforcement requirements;
• Establish, exercise or defend legal rights and claims; and
• Operate, protect and improve our services.

We will not use your personal information for purposes incompatible with those for which it was collected except where permitted or required by applicable law.

3. Transaction Photographs, Videos & Records

For security, verification and record-keeping purposes, SellYourGold representatives may photograph or record the items presented during a transaction, including their appearance, weight and related transaction information.

These records may be retained together with the relevant customer identification, agreements, signatures and transaction records to help verify the transaction, prevent fraud and protect the legal rights of the customer and Al Fujairah Jewellers LLC.

4. Sharing of Information

We do not sell your personal information.

Your information may be accessed by authorized personnel of Al Fujairah Jewellers LLC and may be shared with service providers, banks, payment providers, professional advisers, regulators, government authorities, law-enforcement authorities or other parties where reasonably necessary to provide our services, complete a transaction, comply with applicable law, prevent or investigate unlawful activity, or establish or protect legal rights.

5. Data Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

Access to customer and transaction information is restricted to authorized persons who require access for legitimate business, operational, compliance or legal purposes.

6. Data Retention

We retain personal information and transaction records only for as long as reasonably necessary for the purposes for which they were collected and for any period required or permitted by applicable UAE laws, regulatory requirements, accounting obligations, fraud prevention, dispute resolution or the establishment, exercise or defence of legal claims.

7. Your Rights

Subject to applicable UAE law, you may have rights relating to your personal information, including rights to request access to or correction of your information and, where applicable, deletion, restriction of processing or other rights provided by law.

Certain information may need to be retained notwithstanding such a request where retention is required or permitted by applicable law, regulatory obligations, transaction record-keeping requirements, fraud prevention or the establishment, exercise or defence of legal rights.

8. Website & Third-Party Services

Our website may use necessary technologies and third-party service providers to operate, secure and improve our services. Where third parties process personal information on our behalf, we seek to use appropriate safeguards consistent with applicable legal requirements.

9. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, business practices or applicable legal requirements. The latest version will be published on www.sellyourgold.ae.

10. Contact Us

For questions regarding this Privacy Policy or requests concerning your personal information, please contact:

SellYourGold
Operated by Al Fujairah Jewellers LLC
Fujairah, United Arab Emirates
Email: contact@sellyourgoldfinal.local
Website: www.sellyourgold.ae